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Understanding the skin is one of the most important skills for anyone working in the beauty industry. Before choosing skincare products, performing a facial, or applying makeup, a beauty professional should understand the client’s skin type, concerns, and current condition.

Choosing the right makeup style is not simply about following trends or copying a look you see on social media. Makeup that looks beautiful on one person may look completely different on another because every face has its own proportions, features, skin tone, eye shape, and natural coloring.